4 Reasons Every Startup Needs A CRM
Do you own a startup? Are you thinking of organizing your website using CRM systems but don't know which CRMs are good for startups? We will not review or criticize any CRM software for startups, but we will clarify and explain why any startup needs to have a CRM system and how the CRM can help the startup grow and become successful.
But, first things first. Let’s look at some definitions. We all already know what makes a good CRM. How about a startup? What exactly is it from a CRM standpoint?
Startups in 2021
A startup is a young company founded by one or more entrepreneurs to develop a unique product or service and bring it to the market. By its nature, the typical startup tends to be a shoestring operation, with initial funding from the founders or their friends and families.
So, as you build your own startup, you want things to go as effectively and efficiently as possible. Using the right set of tools and apps can really help the startup team and the manager work smarter. A CRM system is one of those tools. So, in the next part of the article, let’s look at how a CRM system can enhance a startup's performance. Shall we?
Social Media Representation
Almost every business needs to be on social media these days. One of the most important and primary tasks of any startup is to put their names out there. The first thing a startup needs to thrive is money. This money usually comes from investors who trust the startup's idea and see a future for selling in the market. Therefore, they decide to put their money into it.
To attract investors to their business, startups first need to be represented well to the public. The best way to achieve that is through social media. It is free, diverse, and you reach a much larger audience compared to old approaches. Now, imagine a startup decides to represent itself on social media. Is it easy to manage an Instagram page, Twitter, Facebook, and YouTube perfectly all at the same time? Not at all. It takes a lot of time and energy.
A CRM allows you to plan and manage your complete social media strategy on all of your channels. You can easily schedule all of your content at once, and the software is responsible for putting up your content on all your channels at the same time. It can also be automated to do so at a specific time. So, you do not have to waste time uploading your videos or anything else one by one on each channel manually, and you can use that time to create more content.
Team and Project Management
Every startup needs a desk manager to store all of their ideas to work on them and put the puzzle pieces together later. So, instead of getting project management software, get a CRM that can do both of the jobs for you. With a CRM, you can categorize your tasks and projects on different boards. Each board can contain the desks you or your team members need to work on that specific week or month. It makes your teamwork much more efficient as you can add anyone you want to each board, and they will see the developments and changes to each desk. This way, you will not have to email each other back and forth all day to keep everyone posted on what you have done and what needs to be done.
Most of the time, startups work remotely with teams in different locations, especially in this day and age that you can work from literally anywhere as long as you have access to the internet. If you have worked in a team before, you should know that email is not the best way of communicating within your team. Calling each other, believe it or not, is even a less efficient way. When you call someone, there is a 90% chance that they are doing something else, which means they will most likely forget what you ask them to do.
With a CRM system, you can have an internal chat tool for your team. It is perfect for messaging each other quickly and sharing documents.
If you are starting, the chances are high that you do not have a customer service or sales team. Most of the time, it is only you who wears all these different hats. To make sure that you focus on working on your startup and not for your startup, you need to have a way to get in touch with your users.
The best way of delivering support in a way that does not affect your work too much is to use a chat tool on your website. This is completely doable with a CRM system and almost always is customizable and can be integrated with all websites.
Certainly, when you launch a business that has an audience globally, you must have something to communicate with people living in different time zones. With a chat tool on your website, you will be able to connect with your potential and existing customers whenever and wherever you want.
A chat tool from a CRM can also act as a support ticket system. Every time a visitor to your website sends you a message, you will be notified either by email or the app. Then, you can choose to reply to them either via email or the chat tool itself.
From a CRM standpoint, startups are small businesses with new ideas developed by entrepreneurs. These businesses need to be seen as quickly as possible to attract investors for their ideas. Plus, they need to use their time to focus on their main tasks rather than mundane manual work. Effective and efficient communication inside and outside the company also plays a major role in the business's success. A well-chosen CRM takes care of all these things for a startup.