Mobile CRM Will Be the New 2021 Trend
Today’s world is moving faster than ever. Life has become much more hectic, and as a result, everybody is on the go most of the time. Furthermore, the traditional nine-to-five working schedule is rapidly disappearing thanks to advances in technology, so more people are converting to telecommuting every day. Therefore, mobile phones, or any other portable electronic device for that matter, have turned into a necessity in any modern society. This phenomenon has forced companies and organizations to move towards strategies and policies that allow their employees to access their work databases remotely.
However, this trend is nothing new and has been around for quite some time now, until business owners realized that this phenomenon could also be beneficial for their customers and their experience while interacting with the company. So, very soon, this idea started to become the main ingredient of any successful business. Since its emergence, mobile CRM has become increasingly popular with CEOs, managers, business owners, and entrepreneurs.
In this article, we would like to look at what mobile CRM is and why it has become so popular in the past couple of years, so much that it is predicted to be in the top 10 trends of 2021.
What is Mobile CRM?
Basically, companies use any customer relationship management system on their computers or as a desktop version is available on smartphones, tablets, or any other internet-enabled devices nowadays. The main job of a mobile CRM is to provide access for marketing and sales team members to any key information that they might need to do their job properly, regardless of their location.
So, in other words, a mobile CRM is just like any other customer relationship management software that you were using, plus the ability to be installed on portable devices.
Why Mobile CRM?
The benefits of having a mobile CRM for your business are just too many to be discussed in detail in a single article. However, we are going to mention the most important ones briefly here:
Location doesn’t matter anymore
This might be the ultimate advantage of having a mobile CRM. Having a CRM on your portable device will grant you access to your customers' information, pipelines, metrics from your dashboard to monitor your team’s performance, all your contacts, and integrations with your calendars, no matter where you are.
Faster Response to Your Customers
A mobile CRM allows your team to track and respond to your customers much faster than before. How? Let me give you an example that actually applies to 2021.
Since the beginning of the Covid-19 pandemic, almost all call center operators, customer service, or support team members have been working from home. Everybody used to think that this would be a temporary situation and would go back to work in their offices in no time. But, in fact, that is not what happened, and that is why 2021 is really different in the case of telecommuting.
So, everybody is still working from home now. Let’s say your customer service team is on an online meeting with your marketing team or you, as the manager, which is quite common. Now, normally, they would have to wait until the meeting is over to get to the customers’ emails or messages and respond to them. Whereas, with a mobile CRM at work, they can receive notifications on their smartphones or tablets and solve any issues if there is an emergency.
This faster communication between your team and your customers helps your business build an excellent rapport with your clients on an individual level. This way, they know that you are a reliable brand and will recommend you to other people. So, you make your way towards building a good reputation for yourself.
Are there any benefits for the customers?
The answer is absolute YES. With the whole situation in the world right now, more people are starting to invest their money in online businesses or trading markets online. Markets like Forex, binary options, cryptocurrencies, or stocks have seen a sharp rise in their values due to the high demand in the past year. So, everybody wants to get their hands on at least one of them.
In markets such as these, changes in prices and values are constant. Traders who have been working in these types of markets have adapted themselves to the volatile nature of this market. However, we have more beginners coming into the industry by the second, and they need help to get the hang of things.
If you are an online brokerage or manage a platform of such, having a mobile CRM for your team is crucial to your business's success. Customers choose the company that is the most reliable and is ready to help whenever they need it.
Investment opportunities appear and go away very quickly in these markets. So, traders need to make quick decisions whether they want to buy or sell something; otherwise, the window closes, and they lose the chance of making an excellent profit. If you have a mobile CRM system for your team, and a client needs a quick deposit or withdrawal, your team can solve their issue instantaneously, even if they are away from their desks or in a meeting.
In 2021, having a mobile CRM for your business, especially if it is related to online trading or Forex, is vital. More and more people are working from home and are investing their money online. In this kind of market and with the world's current situation, the winner is fast at responding to their cusotmers’ needs and keeps them satisfied. Remember that the happier customers you have, the more chances they will recommend you to other people.
If you wish to build a good name for your brand and become reputable, get a mobile CRM for your business.