What Makes A Good CRM?
New businesses emerge every day all across the world, and some disappear too. But, what are the main factors that determine whether your business can stay competitive in the market or it is doomed to fail? Well, the answer to that question is not that easy, and we know that there are so many different factors that can contribute to the success or failure of a business, such as timing, starting capital, management decisions, prior market research and knowledge, and so on. However, one thing we know for sure is that a sound CRM system is one of the most critical factors in leading any business towards success.
In any business, you need clients to sell your products or services to, and in order to attract more customers towards yourself, you need good marketing. More importantly, it is crucial to know who your potential customer is so that you can target them with more personalized advertisements more effectively and more efficiently. That is when a good CRM or Customer Relationship Management system plays an important role. A CRM system is a tool that manages every part of your business automatically so that you can focus on your sales and marketing strategies with more peace of mind.
In this article, we will look at what a good CRM system is and what characteristics it must have. But before we get into that, let’s look at one common CRM question:
Why does a company need a CRM in the first place?
CRMs are powerful tools that enable your team to scale and provide them with a structure. This way, your team can manage more volume when it comes to leads and sales opportunities. As a result, sales productivity, hot prospects, and the coordination between different groups or departments within your company improve. Regardless of the type of organization you are leading, a CRM system will help your team follow and close more deals. A good CRM system can be the difference between winning a deal and losing one.
Studies have shown that businesses that can keep their customers satisfied and turn them into loyal customers have a stronger brand value, which means their financial performance is better than the other companies. In simple words, by keeping your customers happy, you will make more profit.
A good CRM system can improve the quality of your customer service, help your team do things more efficiently, close deals more often and more quickly, and lastly, it can make your marketing process much more straightforward. All these will eventually contribute to your Return on Investment (ROI) going up.
What is a good CRM?
There are many different characteristics that make a CRM software program worthy and good value money. However, if we have to name them all in short, a good CRM system is the one that comes with a lot of features, is simple and easy to learn, can be used on the go, and has support from its provider.
Alright, now let’s look at these characteristics more thoroughly. Here are the top five absolutely essential characteristics we think will make your future CRM a handy tool:
1. Direct Influence on Customer Satisfaction
The word CRM clearly suggests that its main purpose is to serve your customers. So, that is why a good CRM system is way more than just an address book. When your employees run the CRM software, they should not just see a list of names and contacts. They should be able to see a full and comprehensive customer profile. So, a good CRM system is the one that has the ability to store as much information about the customer as possible.
The more information your CRM allows you to have on your customers, the easier and faster your employees will be able to answer questions and offer relevant services. With a good CRM like this, you establish your brand as professional and responsive to your customers’ needs.
2. Easy Integration
If you get a CRM system and then the software requires you to put all the data manually, you actually end up doing more work that you should. If you had to copy the information from various sources by hand, you would be wasting your time. A good CRM system should allow you to import any information you have from your existing database quickly and easily. So, get a CRM that lets you get down to business and use your time for good instead of wasting manual work.
3. Reporting Features
Working to grow your business is not just for more profit, but it is also an important part of your planning for your company’s future. As well as other features, a good CRM system should enable you to track your team’s work, monitor and analyze their activities, and report to them about their strengths and weaknesses. If your CRM has these features, you can use this information to work on the areas in which your team has not done as well as others.
4. Easy Application
The best CRM software in the world will be a waste of money for your company if your team cannot work with it. An intuitive interface, good user support, a manual guide, or even a training package, are all factors that you need to keep in mind before purchasing CRM software for your company. You need to consider the fact that the whole point of using a CRM system is to increase the efficiency of your team. If you spend a long time training your team to teach them how to use CRM, you waste that time. Choose a CRM that is easy to learn and easy to use which can actually save your time.
Can the CRM system you are buying now be used on mobile phones? Do not just think about your company’s needs at the moment. Be more futuristic and pick a CRM for your business that has room for growth. This way, you will not have to change systems later when your company expands.